Creating high-impact visualisations

Kerry E. Brackett and Sumit Pal

Applied Marketing Analytics: The Peer-Reviewed Journal, 2015, vol. 1, issue 4, 331-341

Abstract: Every day we are confronted with data in various forms and structures. Data visualisation provides one of the best tools to grapple with the deluge of data, to comprehend the data surrounding us and to make decisions based on the data. This paper explores some of the techniques and best practices to build such visuals and discusses two case studies.

Keywords: visualisation; high-impact visualisation; visualisation techniques; data visuals; data visualisation; high-impact visuals; Gestalt laws (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2015:v:1:i:4:p:331-341

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