A review of frequently overlooked best practices for graphs

Naomi B. Robbins and Joyce Robbins

Applied Marketing Analytics: The Peer-Reviewed Journal, 2015, vol. 1, issue 4, 342-349

Abstract: A review of graphs in several marketing analytics journals revealed a great variety in quality. Many were excellent, but others contained graphical mistakes and best practices were frequently not followed. This paper points out common mistakes and suggests easy-to-implement changes to improve understanding and communication of the data.

Keywords: effective graphs; best practices for graphs; avoiding graphical mistakes; understanding data; principles of effective graphs (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2015:v:1:i:4:p:342-349

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