Analytic transformation: How to profit from a data deluge

Jacques Bughin and Gloria Macias-Lizaso

Applied Marketing Analytics: The Peer-Reviewed Journal, 2017, vol. 3, issue 2, 139-145

Abstract: Contrary to popular belief, companies are not suffering from a lack of data but a lack of institutional capabilities to transform data into higher profits. To secure the greatest returns from a company’s data requires analytic transformation — this paper describes the key elements.

Keywords: Big Data; machine learning; analytics; analytic transformation (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2017:v:3:i:2:p:139-145

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