How machine learning is developing to get more insight from complex voice-of-customer data

Nigel Howlett
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Nigel Howlett: Warwick Analytics, UK

Applied Marketing Analytics: The Peer-Reviewed Journal, 2017, vol. 3, issue 3, 250-254

Abstract: This paper introduces a new type of machine learning for voice-of-customer data and discusses its advantages, use cases and implementation compared with previous machine learning methods and text analytics.

Keywords: voice-of-customer; machine learning; predictive analytics; text analytics; marketing analytics; customer experience; customer services; customer insight (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2017:v:3:i:3:p:250-254

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