Building analytics teams for success

Radhika V. Kulkarni
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Radhika V. Kulkarni: Former Vice President of Advanced Analytics R&D, SAS Institute Inc., USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2020, vol. 6, issue 1, 46-56

Abstract: Big Data, analytics, Artificial Intelligence, data science: all of these areas have given rise to the need for every industry to invest in building up analytics teams that can address complex business challenges. This paper looks at some aspects that are critical for the composition of successful teams in terms of technical background, skills and experience. It also discusses the challenges companies face in hiring the right individuals for these varied roles and the role educational institutions play in filling this talent gap.

Keywords: analytics excellence; successful analytical groups; analytical skills gap; democratisation of analytics; marketing optimisation; data science; Artificial Intelligence (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2020:v:6:i:1:p:46-56

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