Hiring strategies beyond the pandemic: Attracting the best marketing analytics and business intelligence talent

Kate D’Alessandro and Steve Perlman
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Kate D’Alessandro: Manager of Marketing and Operations, Syfter, USA
Steve Perlman: Co-founder and CEO, Syfter, USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2020, vol. 6, issue 2, 102-110

Abstract: As technology advances, the need for digitally adept professionals within the marketing sphere increases, especially within the fields of analytics and business intelligence. This paper provides a closer look at the most effective ways to understand and fill the needs of marketing teams, and highlights the need for creative recruitment strategies.

Keywords: staffing; recruiting; marketing; analytics; business intelligence; strategies (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2020:v:6:i:2:p:102-110

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