Compiling user experience metrics via quantitative and qualitative methods

Patrick C. Leary
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Patrick C. Leary: Vice President and User Experience Manager, AllianceBernstein, USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2021, vol. 6, issue 4, 353-358

Abstract: User experience as a discipline aims to apply intuitive approaches for users to engage with digital products. Defining foundational measurements and packaging recommendations clearly during syndication with stakeholders and peer teams allows strategy leaders to adjust as needed to maintain a holistic understanding of status and product direction while simultaneously making features more streamlined. This paper explores the benefits of assembling handoff material to measure and frame user experience measurements. It argues that there is a growing opportunity to improve upon digital product goals and ways to syndicate with teams across multiple disciplines.

Keywords: user experience; UX; key performance indicator; KPI; digital; marketing; product (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2021:v:6:i:4:p:353-358

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