Data protection and privacy in Canada: A balanced approach

Derek A. Lackey
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Derek A. Lackey: Managing Director, Newport Thomson, Canada

Applied Marketing Analytics: The Peer-Reviewed Journal, 2021, vol. 6, issue 4, 366-376

Abstract: This paper serves as an introduction on the upcoming Bill C-11 in Canada and discusses what marketers in Canada and those who want to do business there need to know about this bill.

Keywords: Bill C-11; data protection; data privacy; Canada; marketing; GDPR; California Consumer Privacy Act; PIPEDA (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2021:v:6:i:4:p:366-376

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