The social responsibility of data visualisation in a time of pandemic

Dona Wong
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Dona Wong: Federal Reserve Bank of New York, USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2021, vol. 7, issue 2, 104-107

Abstract: In a time of pandemic, media platforms and outlets have a social responsibility to make complex data more accessible, understandable and usable. To this end, health organisations and government officials have made extensive use of data visualisations to manage the global COVID-19 crisis. Motivating people to make the necessary behavioural changes, however, requires data to be presented in an appropriately engaging manner. This paper describes effective ways to present data and how to turn complex raw data into actionable insights.

Keywords: data visualisation; storytelling with data; actionable insights; Big Data; interactive graphics; information graphics; strategic communications (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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