Special Issue: Innovative methods to measure digital marketing analytics: Part 1

Ana Reyes-Menendez, Nuria Ruiz-Lacaci and Pedro Palos-Sanchez
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Ana Reyes-Menendez: Rey Juan Carlos University
Nuria Ruiz-Lacaci: Rey Juan Carlos University, Spain
Pedro Palos-Sanchez: University of Seville

Applied Marketing Analytics: The Peer-Reviewed Journal, 2022, vol. 8, issue 2, 108-110

JEL-codes: M3 (search for similar items in EconPapers)
Date: 2022
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