Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2

Ana Reyes-Menéndez, Nuria Ruiz-Lacaci and Pedro Palos-Sánchez
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Ana Reyes-Menéndez: Rey Juan Carlos University, Spain
Nuria Ruiz-Lacaci: Rey Juan Carlos University, Spain
Pedro Palos-Sánchez: University of Seville

Applied Marketing Analytics: The Peer-Reviewed Journal, 2023, vol. 8, issue 3, 228-229

JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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