Data democratisation requires literacy and fluency for proficiency

Jim Sterne
Additional contact information
Jim Sterne: Business Scaling Consultant, Online Marketing Analytics

Applied Marketing Analytics: The Peer-Reviewed Journal, 2023, vol. 9, issue 1, 23-29

Abstract: This paper discusses the challenges of data democratisation for non-digital-native organisations and the importance of data literacy in the process. Data democratisation refers to providing access to data to everyone to enable easy and informed decision-making without gatekeepers. Without a firm understanding of the basics and an educated grasp of the nuances, exploring data can be intriguing but not constructive. To be successful, organisations must get everybody, including those who are less knowledgeable, to have the same understanding of data and speak the same language in a collaborative manner. A common understanding of data is supported by data dictionaries, catalogues and legacy repositories. A common language allows teams to better choose which projects have the highest likelihood of success. The paper emphasises the need for data fluency across an organisation.

Keywords: data democratisation; data literacy; data fluency; data proficiency; language; collaboration; data-driven (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/7755/download/ (application/pdf)
https://hstalks.com/article/7755/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2023:v:9:i:1:p:23-29

Access Statistics for this article

More articles in Applied Marketing Analytics: The Peer-Reviewed Journal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().