The power of clarity: Understanding how the effective use of data storytelling can improve the decision-making process

Giovanna Fischer
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Giovanna Fischer: Independent Consultant and Founder, Escola de Insights, Brazil

Applied Marketing Analytics: The Peer-Reviewed Journal, 2024, vol. 10, issue 1, 51-61

Abstract: This paper discusses the importance of communication in the data field and its potential to improve decision-making processes in corporations. This study adopts an approach intended to understand the current state of the art in the field. The paper proposes a framework for developing data storytelling as a tool that supports data-driven decisions.

Keywords: data; communication; storytelling; business intelligence; data storytelling; data-driven decisions; management (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2024:v:10:i:1:p:51-61

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