What the next generation of marketers needs to learn about artificial intelligence

Jonathan Copulsky and Vijay Viswanathan
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Jonathan Copulsky: Northwestern University, USA
Vijay Viswanathan: The Medill School, Northwestern University, USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2025, vol. 11, issue 1, 6-11

Abstract: This paper explores what the next generation of marketers should be learning about artificial intelligence (AI) and how undergraduate and graduate marketing curricula need to be updated to create the appropriate learning opportunities. Potential areas of focus range from understanding the design and marketing applications of AI to considering the ethical, regulatory and legal issues associated with the use of AI. By sharing perspectives on the question of what aspiring marketers need to know about AI, it is hoped that this paper will both elicit feedback and help marketing leaders develop their own roadmaps for training themselves and their teams. This paper is also included in The Business & Management Collection which can be accessed at https://hstalks.com/ business/.

Keywords: AI; generative AI; marketing education; marketing training; AI marketing (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2025
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