Changing company demands and priorities are driving new ways of working and innovation between the CRE organisation and its trusted thought partners — the service providers

Maureen Ehrenberg
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Maureen Ehrenberg: Global Corporate Services, CBRE, USA

Corporate Real Estate Journal, 2012, vol. 2, issue 3, 255-263

Abstract: The business environment is changing rapidly due to globalisation, technology, increased competition, interdependent financial markets etc. In response, new business trends are occurring and companies need to employ innovative responses to ensure that they are leading their industry. Resilient, flexible and decisive companies and leaders are defining the new global marketplace by devising innovative work and operations strategies. Corporate real estate (CRE) organisations must navigate these trends and build strategies with the business to create an efficient, globalised, flexible and more virtual work environment. It is the responsibility of the CRE organisation to look at its service providers as partners which will expand its resources and help to optimise the potential impact of their combined forces. By gaining access to its service providers’ cutting-edge technology, metrics and reporting, subject matter experts, research etc, CRE organisations can build new solutions and incredible capacity from a network of trusted partners. The organisations that most effectively collaborate and leverage their partners effectively will be those that create competitive advantage for their companies.

Keywords: globalisation; innovation; flexibility; virtual work environment; corporate real estate; service provider (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2012
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