Putting public value at the heart of cultural excellence: Exploring a transformational journey of workplace strategy at the BBC

Chris Kane
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Chris Kane: BBC Workplace, UK

Corporate Real Estate Journal, 2013, vol. 2, issue 4, 279-299

Abstract: The arrival of a new Director General and Chairman of the BBC Trust in 2004, together with the eighth BBC Charter, which came into operation from 1st January, 2007, heralded a new era for the BBC and prompted a fresh approach to the property portfolio. The Charter, which runs for ten years, contained a number of new commitments that aimed to redefine the Corporation's role as a public service provider. BBC Workplace is playing a pivotal role in supporting the BBC's efforts to deliver public value. This paper outlines the transformational journey taken by BBC Property/BBC Workplace to develop an intelligent real estate strategy that empowers the Corporation to deliver high-quality, original content, drive innovation, support challenging new technologies and engage a global audience. Today, the BBC's real estate portfolio comprises 207 properties and 571,000m2 of space across the UK. Over the last decade, the BBC Property/BBC Workplace teams have focused on an intense programme of portfolio optimisation to deliver the Corporation's vision of ‘public value’, while ensuring flexibility and innovation to attract and retain the best creative talent. This paper will explore lessons learned from four milestone projects in the BBC Property/BBC Workplace journey towards a new, more intelligent, real estate strategy.

Keywords: public value; property management; workplace strategy; portfolio optimisation; flexibility; technology; talent; audience; cost; public services; place making; regeneration (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2013
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