Organisational futureproofing in a post COVID-19 era

Chelsea Perino
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Chelsea Perino: Managing Director, The Executive Centre, Hong Kong

Corporate Real Estate Journal, 2021, vol. 10, issue 4, 274-289

Abstract: This paper is concerned with how our organisational attitudes about workspace have been — and will continue to be — affected by public and organisational policies that dictate how and where we work, and most recently, those pertaining specifically to the COVID-19 pandemic. We begin by identifying the flexible workplace model as a site of important organisational dynamics concerning people’s dialectically tensional needs for physical convergence (being physically situated with others) and divergence (being individually sequestered). By considering industry research about organisations’ and individuals’ attitudes about and uses of space, we realise that organisational challenges pertaining to spatial design, collaboration and communication technologies can be overcome by a holistic strategy that combines an understanding of these elements and their relationship to one another. In addition, we can identify the tensions between building business resilience through efficiency planning, ensuring quality employee experience, and their relationship with productivity and profitability. These insights are relevant to organisational ‘futureproofing’ strategies. The defining characteristic of work in the post-COVID-19 era will be the importance of choice. Leaders’ sensitivity to how their people work best will be key to organisations’ futureproofing strategies, simultaneously creating cost-saving opportunities and increasing employee satisfaction.

Keywords: real estate; office; corporate real estate (CRE); consumer experience; experience; change management; COVID-19; flexible working; coworking; collaboration (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:crej00:y:2021:v:10:i:4:p:274-289

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