Why a hybrid office needs to understand and support employee commutes with transport information

Matt Caywood and Aaron Rinaca
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Matt Caywood: CEO and Co-founder, Actionfigure, USA
Aaron Rinaca: Vice President of Product, Actionfigure, USA

Corporate Real Estate Journal, 2022, vol. 11, issue 2, 106-121

Abstract: Commuting will always be a point of friction between employers and employees. It is often cited as the worst part of an employee’s day, and as a critical factor when considering leaving a job or taking a new job. Now, for nearly two years, the traditional home-to-office commute has not been part of the daily routine for a large fraction of the population. As a result, employee sentiments about the return to office are heavily influenced by perceptions of commuting. Employers find themselves in a challenging situation: How to encourage employees to return to the office even a few days a week, while avoiding an increase in turnover, particularly in the currently heated job market? This paper introduces a system of ‘office employee archetypes’ for easier understanding of how employee roles relate to their in-office requirements — and how those employees experience demands to return to commuting. It discusses trends in transportation, hybrid and distributed work, and sustainability that will shape post-pandemic corporate real estate. In addition, it explains how employers can take advantage of the opportunity for a ‘fresh start’ by supporting employees with transportation information software, facilities improvements, benefits, and partnerships with service providers — and how this will increase willingness to return to the office.

Keywords: workplace experience; transport; parking; commuting; hybrid office; ESG; sustainability (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aza:crej00:y:2022:v:11:i:2:p:106-121

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