Seizing an opportunity: Reimagining a corporate campus during the pandemic

Julie Maggos, Stephanie Schmitz and Sarah Bird
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Julie Maggos: IA Interior Architects, USA
Stephanie Schmitz: IA Interior Architects, USA
Sarah Bird: IA Interior Architects, USA

Corporate Real Estate Journal, 2023, vol. 12, issue 4, 340-350

Abstract: Financial services company Teachers Insurance and Annuity Association (TIAA) retained IA Interior Architects to renovate and modernise its Charlotte, North Carolina campus — a 92-acre site encompassing six office buildings, various parking facilities and nearly 1mft2 of interior space. The timing was noteworthy: IA was hired in late 2019 and presented the final strategy report to the client in March 2020 — just days before the COVID-19 pandemic shutdown. That meant having to revisit the already completed workplace strategy and conceptual plan and adjust them for a new, and very uncertain, reality. In addition to redesigning the layout and workstation configuration for social distancing protocols, the client, which had just ended a work-from-home programme rolled out a few years previously, needed to rethink its goal of bringing all 5,000 employee-associates back to campus five days a week. Pivoting again, the team had to contemplate what a new hybrid policy would look like and determine how the design and messaging could best support it. Pandemic aside, many clients face similar situations when embarking on large-scale multiyear projects in a volatile economy, or simply when business needs shift midway through a facility redesign. Additionally, many design strategies employed and challenges solved at TIAA are relevant to other organisations: accommodating changing headcounts; enticing hybrid and remote employees to the office; enabling movement and work-setting choice throughout the day; creating collaboration and small-group gathering spaces; bringing cohesion to a large campus; and future-proofing a facility to answer current work needs while artfully anticipating future ones.

Keywords: hybrid work; employee experience; campus renovation; workplace strategy; experiential design; employee wellness; workplace amenities; flexible; campus; redesign (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2023
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