Can a workspace ‘Be Like Mike’? Imagining workplace as a consumer product

Albert De Plazaola
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Albert De Plazaola: Unispace, USA

Corporate Real Estate Journal, 2024, vol. 13, issue 4, 378-395

Abstract: Resistance by employees to return to the office is not entirely driven by reluctance or fear or commute times, but by stale and tired workspaces that historically have undelivered on the employee experience, especially for women and minorities. Employees want engaging work environments to connect and build community, yet organisations and service providers deliver painfully bland benching solutions that repel instead of magnetise. Open office models resemble high-density storage facilities with high occupancy and utilisation metrics as performance indicators — and leadership wonders why their staff wants to stay home. Employees want Jordans and we fit them with last year’s Skechers. We need to develop workspaces in the same way consumer product companies generate excitement and buzz. In other words, the new workplace needs to be more like Mike.

Keywords: workplace as product; consumer product; experience design; user experience; workplace performance (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2024
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