‘It was the best of times, it was the worst of times’: The paradox of the impact of PropTech on corporate and investment real estate operating models and results

Maureen Ehrenberg, Neal Sivie and Jordan Mckay
Additional contact information
Maureen Ehrenberg: Independent Strategic Advisor and Consultant in Global Corporate Real Estate, Facility Management, and PropTech, USA
Neal Sivie: Independent Strategic Advisor and Consultant in Global Corporate Real Estate, Facility Management, and PropTech, USA
Jordan Mckay: Project Manager, Lessen, USA

Corporate Real Estate Journal, 2025, vol. 14, issue 4, 302-321

Abstract: This paper details the impact of property technology (PropTech) on the corporate real estate (CRE) industry and explores how the rapid technological innovations in the contemporary market must be appropriately planned for and effectively implemented through the use of a target operating model (TOM) to ensure minimal disruption and resiliency for the business. It first offers a historical survey of the emergence and uptake of technology tools in the late twentieth century in order to establish the often-strained relationship between CRE and technological development. This paper then turns to the 21st century to explore contemporary issues, primarily the continued reticence organisations display in the uptake and implementation of emerging technologies. The concerns that prevent the unwavering embrace of property technology emerge primarily from the complex task of determining how technology will meld with, and bridge the gaps within, current business models. This paper proposes that the most effective guarantee to a harmonious relationship between an organisation and its technological toolbox is one founded on the solid foundations of a technologically literate and relevant TOM and offers a set of key factors that should be at the forefront of an organisation’s mind during the selection and planning process to ensure a resilient and sustainable provision of value for the future.

Keywords: target operating model; performance management; CRE integrated technology; CRE operational model (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/9377/download/ (application/pdf)
https://hstalks.com/article/9377/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:crej00:y:2025:v:14:i:4:p:302-321

Access Statistics for this article

More articles in Corporate Real Estate Journal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().