Increasing revenue generation by improved customer flow and sale points: Dubai Duty Free

Sean Staunton

Journal of Airport Management, 2010, vol. 5, issue 1, 7-9

Abstract: Every retailer strives to have the most inviting shop possible. Customer flow is key to this. The customer needs to be engaged for every moment that they are in proximity to the retail outlet. This paper discusses how Dubai Duty Free deals with this challenge.

Keywords: customer flow; Dubai Duty Free; duty-free; sales points; retail security (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2010
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