Understanding customer preferences for airport access: Implications for forecasting

David Jevons, Thomas Hoe and Matthew Shepherd

Journal of Airport Management, 2011, vol. 5, issue 3, 226-238

Abstract: This paper describes the creation of a model to forecast the demand for, and revenue from, travel on the Heathrow Express services between London Heathrow and central London. The construction of the model, based on a survey of passengers at Heathrow and statistical analysis of these survey data, is described, including the data collection and analytical methodology. The paper concludes with insights from the survey data and the analysis.

Keywords: market research; statistical analysis; surface access; pricing strategy; demand forecasting (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jam000:y:2011:v:5:i:3:p:226-238

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