What's in a name? Analysis of airport brand names and slogans

Nigel Halpern and Uttam Kumar Regmi
Additional contact information
Nigel Halpern: Professor of Air Transport and Tourism Management in the Department of Marketing, Kristiania University College, Norway

Journal of Airport Management, 2011, vol. 6, issue 1, 63-79

Abstract: This study investigates the use of brand names and slogans at 1,562 airports worldwide using content analysis of airport websites. The study finds that three-quarters of airports are named after a single place. Almost half include a reference to the scope of services available at the airport in their name. Significant differences exist between world regions. Naming an airport after natural or man-made attractions is most common in Europe, after a political leader and/or revolutionary is most common in Latin America/the Caribbean, and after royalty is most common in the Middle East. Only one-tenth of all airports use a slogan and this is mainly a North American phenomenon. A more detailed analysis of airports in Europe finds that one-quarter of airports have two or more place names; one is typically the name of the place in which the airport is located, while the other tends to be the name of the nearest main city or town. Including a reference to the scope of services available at the airport is significantly more common at larger versus smaller airports in Europe. The use of a slogan is significantly more common at airports in Europe that are owned or operated by private interests versus those that are publicly owned and operated.

Keywords: airports; marketing; branding; names; slogans (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/4673/download/ (application/pdf)
https://hstalks.com/article/4673/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jam000:y:2011:v:6:i:1:p:63-79

Access Statistics for this article

More articles in Journal of Airport Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().