Growing retail revenues at airports

Andrea Belardini

Journal of Airport Management, 2013, vol. 7, issue 3, 222-230

Abstract: The travel retail industry has enjoyed growth rates which, no doubt, have been the envy of a number of other industries, but can that historical growth be counted on going forward? Airports have a constant need to plan and implement capacity expansion, and commercial revenues play a key role in ensuring the capability to finance the significant capital expenditure needed. But what is the ideal model of partnership between the parties in travel retail (ie airport, retailer and supplier) and how can growth of the industry be supported? This paper discusses today's influencing factors, the changes in consumer behaviour, the power of digital media and increasing levels of complexity in travel retail. It also gives some interesting examples of initiatives to stimulate growth and customer satisfaction in travel retail.

Keywords: travel retail; airport revenues; passenger experience; customer satisfaction; airport partnership; digital media (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (3)

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