The future of airports: Capitalising on mobile devices to enhance the traveller experience and to maximise retail opportunities

Stéphanie Griffiths

Journal of Airport Management, 2014, vol. 8, issue 4, 312-317

Abstract: The objective of this paper is to assess the key consumer trends affecting airports and to see how mobile could be one answer to helping airports move from a B to B (business to business) business to a B to C (business to consumers) one and maximising non-aeronautical revenues.

Keywords: digital; future; iBeacons; mCommerce; retail; social media; telecommunications (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jam000:y:2014:v:8:i:4:p:312-317

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