The profession of being social: Developing an effective and purposeful social media strategy for an airport

Heather Malinowski

Journal of Airport Management, 2016, vol. 10, issue 3, 245-252

Abstract: Social media has opened a new door for businesses. It has the unique ability to allow customers to interact with organisations anytime, anywhere, without needing to actually be at the business. Since airports do not interact directly with their passengers, but run the ‘behind the scenes’ operations, this opportunity is not one that can be passed up. As more and more businesses enter into the world of social media, it is important to have a strategy in place to help separate oneself from one’s competitors and establish the desired identity and relationship with passengers and community.

Keywords: airport; social media; strategy; planning; proposing; content; posting (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2016
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