Big Data: Does it add to the bottom line?

Christopher Howell

Journal of Airport Management, 2016, vol. 10, issue 4, 326-333

Abstract: In recent years technological advances have made large-scale data mining, analytics and forecasting solutions (‘Big Data’) less costly and more readily available to smaller institutions such as airports. This paper considers how Big Data can be utilised to enhance service and operations within an airport environment and whether using Big Data does in fact add to the bottom line, referencing case studies from Gatwick Airport. The paper suggests that, with the right combination of data analysis/data science capabilities in the organisation and the necessary alignment between operational, commercial and technology functions, Big Data does add to the bottom line, directly and indirectly, through automating decisions, embedding analysis in all functions for decision-making support and enabling wider information flow and collaboration in many areas, one of which is the machine learning required to derive bottom-line value from the Internet of Things.

Keywords: Big Data; Gatwick Airport; Internet of Things; collaboration (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aza:jam000:y:2016:v:10:i:4:p:326-333

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