Reserved airport parking: A creative parking product to enhance revenue and improve service

Adam Petro

Journal of Airport Management, 2017, vol. 11, issue 2, 129-135

Abstract: Airports are continually seeking new and innovative ways to improve customer flow efficiencies while simultaneously maximising non-airline revenue. A reserved parking programme can facilitate efficient customer movement beginning with airport arrival through the access point of the airport terminal. When implementing the reserved parking programme at Denver International Airport (DEN), several factors were taken into consideration, including customer demographics, physical infrastructural layout and configuration. Once implemented, the programme at DEN has shown that reserved parking caters to not just the typical business traveller, but to customers who may not have been thought would take advantage of a reserved parking product enhancement. Realising the full benefits of a reserved parking programme required a well thought out design in order to allow for maximum financial and operational flexibility.

Keywords: reserved parking; customer flow efficiency; parking occupancy; business flexibility; configuration (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2017
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