Fighting business uncertainty with Scenario Planning at Bologna Airport: An antifragile experience in times of COVID-19

Nazareno Ventola
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Nazareno Ventola: Aeroporto Marconi di Bologna, Italy

Journal of Airport Management, 2022, vol. 16, issue 2, 154-172

Abstract: The unprecedented impact of the COVID-19 pandemic on our lives during the last 18 months has been evident, as in the aviation sector. The level of uncertainty we all have to face, both at the personal and the managerial level is so high that traditional planning approaches have become useless. We are not in the position to understand or forecast how the future will evolve, because the number of variables is high and the interactions somehow unknown. Under these circumstances, we need to evaluate our business options under alternative ‘futures’ with different strategies to be implemented. This paper describes the approach undertaken by Aeroporto G. Marconi di Bologna to ‘fight business uncertainty’, applying a Scenario Planning approach, in the darkest hours of the COVID-19 pandemic.

Keywords: Bologna Airport; business uncertainty; COVID-19; scenario planning; business strategy; antifragility (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2022
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