Transforming the way passengers and colleagues travel to Heathrow

Tony Caccavone, Timothy Wells, James Tweddle and Matt Ede
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Tony Caccavone: Surface Access Director, Heathrow Airport, UK
Timothy Wells: Surface Access Travel & Policy Lead, Heathrow Airport, UK
James Tweddle: Senior Copywriter, ICF Next, Carlton Mills, UK
Matt Ede: Partner, People + Change, ICF Next, UK

Journal of Airport Management, 2022, vol. 16, issue 3, 218-232

Abstract: This paper seeks to explore the many ways Heathrow is transforming how passengers and colleagues travel to and from the airport by surface transport modes of access — with the core goal of promoting sustainability and prioritising decarbonisation. Initially, the scale of the surface access challenges being faced to reach zero-emission travel is demonstrated, and the targets in place to tackle them effectively are identified — contextualised by the information gleaned from the first-of-its-kind Heathrow Travel Report. From there, the levers are identified, both physical and emotional, that can transform ambitions into a reality, as well as demonstrating how they can be used to influence commuter and customer behaviour. Clearly, it is also necessary to acknowledge the reality of how the COVID-19 pandemic affects travel through passenger numbers and personal preferences, while highlighting how infrastructure and policy guidelines have been adapted in order to recognise this new reality. Behavioural change is always an individual decision, but using expertise to shift opinion by highlighting affordability, accessibility, health and environmental benefits throughout will showcase the essential future of travelling to Heathrow for passengers and colleagues in a clear and cogent way.

Keywords: Carbon; sustainability; Heathrow Airport; surface access; passengers; colleagues; public transport (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2022
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