How VisitScotland prepared for a flu pandemic

Stephen Page and Ian Yeoman

Journal of Business Continuity & Emergency Planning, 2007, vol. 1, issue 2, 167-182

Abstract: This paper examines one of the key risks facing businesses and emergency planners today: the likely impact of a flu pandemic on business activities. The paper uses the example of a large tourism organisation — VisitScotland, the national tourism organisation for Scotland, with over 1,000 employees — and explains how it has planned and prepared for such a pandemic. The paper reports the research methods used by the authors in this planning process, including scenario planning, economic forecasting and in-house workshops to scope the range of issues to address in preparing a contingency plan for a flu pandemic.

Keywords: avian flu; flu pandemic; VisitScotland; emergency planning; scenario planning (search for similar items in EconPapers)
JEL-codes: M1 M10 M12 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jbcep0:y:2007:v:1:i:2:p:167-182

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