Gaining senior executive commitment to business continuity: Motivators and reinforcers

Kenny Seow

Journal of Business Continuity & Emergency Planning, 2009, vol. 3, issue 3, 201-208

Abstract: Getting senior executive buy-in and commitment continues to be the biggest obstacle to getting an organisation’s business continuity management (BCM) programme off the ground and sustaining it on an on-going basis. Enhancing the BCM awareness level of senior executives is necessary but it often fails to motivate them sufficiently into taking concrete actions. In order to overcome this obstacle, the BCM leader needs to identify and understand what motivates senior executives, and how to leverage these motivators to achieve maximum effect. However, commitment is a two-way street. The onus is on the BCM leader to provide leadership, demonstrate value and show dedication while trying to convince others of the BCM cause.

Keywords: business continuity; senior executives; buy-in; commitment; awareness; motivators (search for similar items in EconPapers)
JEL-codes: M1 M10 M12 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jbcep0:y:2009:v:3:i:3:p:201-208

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