The KidZania story: Great data, rich experience and customer loyalty

Sarah Marsh and Margy Bloom

Journal of Brand Strategy, 2014, vol. 2, issue 4, 322-327

Abstract: Great data do not equal great experience. But great data, plus a rich experience, can create customer satisfaction that leads to long-term loyalty for a cultivated subset of engaged customers.

Keywords: brand loyalty; customer service; fun; brand experience; actionable data; analytics; marketing automation; engagement (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2014
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