The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass

Lucie Greene

Journal of Brand Strategy, 2016, vol. 5, issue 3, 238-244

Abstract: The experience economy has given way to a culture of high expectations that go far behind goods and services. Fuelled by the tech boom, today’s consumer seeks immersive experiences that enable escapism.

Keywords: experience economy; experience culture; brand activations; immersion; virtual reality; wellness (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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