Old rules for a brave new world

Jon Stel

Journal of Brand Strategy, 2016, vol. 5, issue 3, 334-340

Abstract: this comment explains why, in an era of digital complexity, the fundamental human gestures of appreciation, kindness and personal recognition still prevail.

Keywords: brand experience; customer service; simplicity; brand engagement; strategic planning; digital; marketing; retailing; e-tailing (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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