How an in-house creative team can develop videos that hit the mark (without breaking the budget)

Gaye Hill and Vanessa F. Harris

Journal of Brand Strategy, 2019, vol. 8, issue 1, 70-75

Abstract: Demand for video content has never been higher. Creating marketing videos that are both authentic and tell the intended story can be challenging, expensive and time-consuming. This paper describes how refining the video creation process can help an in-house creative team develop videos that hit the mark — without breaking the budget.

Keywords: video production; in-house creative; in-house marketing; branding; video content (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jbs000:y:2019:v:8:i:1:p:70-75

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