What separates place branding from destination branding and place marketing despite their common points?

Mohamed Berrada
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Mohamed Berrada: Private University of Marrakech (UPM), Morocco

Journal of Brand Strategy, 2023, vol. 11, issue 3, 263-272

Abstract: This paper addresses two confusing concepts in place branding literature: destination branding and place marketing, which have so far been confused with place branding by some authors and researchers as well as by practitioners, professionals and local officials. These terms, which are closely linked to the promotion of places, their identity, image and reputation, are often considered synonymous and used interchangeably. The paper aims, primarily, to clarify this confusion in order to understand and clearly distinguish each concept and then to determine their similarities and note their differences.

Keywords: place branding; destination branding; place marketing; branding research (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jbs000:y:2023:v:11:i:3:p:263-272

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