Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR

Safwan Khalid, Yesica Lepe Cohen and Jacob Crompton-Schreiber
Additional contact information
Safwan Khalid: Senior Growth Marketing Manager, Gen3 Marketing, USA
Yesica Lepe Cohen: Director, Performance PR, Gen3 Marketing, USA
Jacob Crompton-Schreiber: Associate Director, Performance PR, Gen3 Marketing, USA

Journal of Brand Strategy, 2024, vol. 13, issue 4, 334-345

Abstract: In the evolving landscape of digital marketing, traditional public relations (PR) practice is increasingly being supplemented or replaced by Performance PR, a data-driven approach that emphasises measurable outcomes such as conversion rates and return on investment. This study explores the integration of Performance PR with affiliate marketing strategies to enhance brand engagement, credibility and visibility. Through detailed analysis of case studies involving BBQGuys, Paravel, The Bouqs, RoseSkinCo and PAX, the paper demonstrates how these methods contribute to significant business results. The paper also addresses the ethical considerations inherent in Performance PR and provides practical recommendations for its implementation in contemporary digital branding strategies.

Keywords: Performance PR; affiliate marketing; digital marketing; brand engagement; consumer trust; data analytics; ethical considerations; case studies (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/9117/download/ (application/pdf)
https://hstalks.com/article/9117/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jbs000:y:2024:v:13:i:4:p:334-345

Access Statistics for this article

More articles in Journal of Brand Strategy from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().