Journal of Cultural Marketing Strategy

2015 - 2025

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Volume 10, issue 1, 2025

Editorial pp. 5-5

Jake Beniflah

Does two-way acculturation shape diversity-related consumer attitudes? A structural equation modelling study pp. 6-39

Jake Beniflah, Scott Worthge and Madeline Beniflah

Unpacking social media engagement: Exploring the role of message strategy and contextual dynamics pp. 40-58

Wootae Chun, Kafui Monu, Fan Jiang and Chengbo Fu

Beyond the rainbow: The influence of LGBTQIA+ representation in advertising on consumer decision making pp. 59-80

Jose Neil Hortillo, Dion Mary Larido, Kaycee Karyll Morales, Press Ann Giselle Olores and Paula Mariz Valdehueza

The social impact of sport: Marketing strategies for inclusion, community engagement and corporate benefit pp. 94-101

Tanya K. Jones

Tell me what you eat and I will tell you who you are: The influence of political identity on consumer dining choice pp. 102-119

Darryl Mickler and Tracy H. Kizer

Volume 9, issue 3, 2025

10-year anniversary special issue pp. 1-144

Unknown

Volume 9, issue 2, 2025

Editorial pp. 101-101

Jake Beniflah

A systematic review of cultural effects on brands’ communication styles across diverse social media channels pp. 102-118

Büşra Oktay Bayhan and Raife Meltem Yetkin Özbük

Evaluating service quality in a technology-oriented museum: Empirical insights pp. 119-134

Marina Kiala, Dimitris Folinas, Chrysa Agapitou, Konstantinos Rotsios and Dimitrios Triantafyllou

Adapting to austerity through commercialisation: A contextual analysis of cultural policies and change of art museums in the United Kingdom pp. 135-150

Nasser Alshawaaf and Soo Hee Lee

Challenging corporate mental models in US multicultural marketing: A systems thinking perspective pp. 151-163

Jake Beniflah

Coherence of key elements: A guarantee of advertising effectiveness pp. 164-182

Mona Belkhodja

Rhythm and resonance: An analysis of female representation in reggaeton music pp. 183-195

Alessandra Noli Peschiera, Derrick Raphael Pacheco, Stephanie Bonilla and Sindy Chapa

The transformative role of predictive analytics, artificial intelligence and machine learning in digital marketing pp. 196-212

Animesh Kumar Sharma and Rahul Sharma

Volume 9, issue 1, 2024

Editorial pp. 5-5

Jake Beniflah

Addicted to pixels: Is pornography linked to the global depopulation crisis? pp. 6-9

Kenneth W. Gronbach

Inflationary realities: Lessons from Iran’s inflationary experience for the Western consumers pp. 10-20

Mohammad Habibi

Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans pp. 21-33

Yoseph Benny Kusuma, Surachman,, Fatchur Rohman and Astrid Puspaningrum

The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East pp. 34-44

Malak Al-Ahmad, Christian Rudeloff and Johann Bronstein

Cultural sensitivity in consumer goods and marketing: A mixed methods exploration pp. 45-60

Rebekah Lassiter, Lisa Kiang, Alycia Silman, Katherine-Thu Yule, Xiaotong (Eva) Wu, Yang Fan, Ashley Maxime, Madeline Alexanian, Marisa Busquets and Zoe N. Stuckey

Paying for culture: Cultural factors in local speciality product packaging’s effect on buying behaviour pp. 61-74

Songyong Hu and Zhiqiang Cong

How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns pp. 75-90

Animesh Kumar Sharma and Rahul Sharma

Volume 8, issue 2, 2024

Editorial pp. 117-117

Jake Beniflah

The COVID-19 pandemic’s effect on perceptions of luxury: A cross-cultural study pp. 118-133

Anna Biktyakova, Castulus Kolo and Elena Patten

Marketing’s crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing pp. 134-150

Pooja Jain, Pranjal Jain and Anju Jain

Examining regional variations in effective posts on X (Twitter) during the COVID-19 pandemic pp. 151-174

Bo Liang, Ye Wang and Ming-Hsiang Tsou

The seven ‘C’s of strategic pricing in international markets pp. 175-191

Ryan Schill and Marina Nixon

The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands pp. 192-210

Brian Whelan, Sangkil Moon and Sunil Erevelles

Volume 8, issue 1, 2023

Editorial pp. 5-5

Jake Beniflah

It’s not all black and white: A text analysis of racially diverse versus legacy superheroes in Marvel and DC Comics pp. 6-21

Neil Granitz and Steven Chen

Validation as motivation: A reference to help today’s students become tomorrow’s professionals pp. 22-31

Brandon D. Harris

The impact of celebrity endorsers and influencer marketers on consumer behaviour pp. 32-49

Pranjal Jain and Anju Jain

Gentle whispers of women: An epistemological study of gender studies in marketing across 25 years pp. 50-64

Icten Duygu Ozbek and Jake Beniflah

Buzz marketing: Examining the effect of online reviews on purchase consideration pp. 65-79

Praveen Kumar Pandey and Amandeep Dhaliwal

The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model pp. 80-92

Animesh Kumar Sharma and Rahul Sharma

Driving return on media investment with US Hispanics in the 21st century: The nativity-based view pp. 93-111

Jake Beniflah, Adaluz J. Veloz and Roxane Garzon

Volume 7, issue 2, 2023

Editorial pp. 133-133

Jake Beniflah

E-commerce localisation to African markets: Canadian multinational enterprise perspectives pp. 134-145

Wootae Chun and Emmanuel Ogwal

Balancing gender inequality in C-suite positions in Mexico: Women’s empowerment and success through personal branding pp. 146-159

Diana Dávila-Ruiz and Karla Barajas-Portas

Why is Spanglish more popular than Spanish and English among US Hispanics? A communication accommodation theory perspective pp. 160-173

Jake Beniflah and Julia Estacolchic

A cross-cultural analysis of impulsive buying behaviour: Comparing the effect of longterm orientation and shopping values of Chinese and US consumers pp. 174-186

Pei Wang and Sindy Chapa

Culture training for strategic marketing: Case study of a Juneteenth block party pp. 187-195

Valerie L. Williams-Sanchez

Fandom in the Indian Premier League: Factors that drive team associations pp. 196-205

Avtar Singh and Rahul Sharma

Heuristics and anti-racism methodologies: Exploring possibilities for shifting antiracist education and research paradigms pp. 206-220

Trudi L. Perkins

The need for an organisational design to secure marketer creativity within unhealthy organisational cultures pp. 221-232

Bilgehan Bozkurt

Volume 7, issue 1, 2022

Editorial pp. 5-5

Jake Beniflah

The influence of marketer and user-generated communication on brand preference pp. 6-18

Talvinder Kaur and Sarbjit Singh Bedi

Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour pp. 19-33

Nono Wibisono, Bieke F. Arrasy and Wahyu Rafdinal

Measuring the perception of trust: Two cultural approaches pp. 34-48

Amy Huber and Sindy Chapa

How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers pp. 49-62

Young Joon Lim and Jennifer Lemanski

Artificial intelligence in customer service: An empirical study of the banking sector pp. 63-74

Bilal Eneizan

Reducing employee turnover intentions through ethical leadership and positive organisational behaviour pp. 75-88

Mitali Dohroo, Taranjeet Duggal and Amirul Hasan Ansari

Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study pp. 89-106

Francesco Pinci

Applying the theory of reasoned action to measure intent to purchase halal food pp. 107-121

K. Ramya