How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij

Marieke De Mooij and Jake Beniflah
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Jake Beniflah: Executive Director, Center for Multicultural Science, USA

Journal of Cultural Marketing Strategy, 2015, vol. 1, issue 1, 6-10

JEL-codes: J7 M3 (search for similar items in EconPapers)
Date: 2015
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