The diversity of diversity

Douglass L. Alligood

Journal of Cultural Marketing Strategy, 2016, vol. 1, issue 2, 203-206

Abstract: As workforce demographics shift and global markets emerge, workplace diversity moves closer to becoming a business necessity instead of a banner that companies wave to show their commitment to embracing differences and change. Employees reap tangible and intangible benefits from workplace benefits, not the least of which include respect from co-workers and business gains. This article summarizes lessons learned from one of the nation’s leading experts in diversity and inclusion in the advertising industry, and suggests ways companies in the ad business can do better for their clients in a growing multicultural marketplace.

Keywords: diversity; special groups; diversity is business; top management; minority; opportunity (search for similar items in EconPapers)
JEL-codes: J7 M3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jcms00:y:2016:v:1:i:2:p:203-206

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