The future has arrived: Targeting the multicultural population is a proven growth strategy

Javier Farfan and Jake Beniflah
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Jake Beniflah: Executive Director, Center for Multicultural Science, USA

Journal of Cultural Marketing Strategy, 2016, vol. 2, issue 1, 6-8

JEL-codes: J7 M3 (search for similar items in EconPapers)
Date: 2016
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