Marketing tobacco products to communities of colour and a much-needed plan for change

Richard Greggory Johnson Iii, Hugo Renderos and Theresa Kaimanu
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Richard Greggory Johnson Iii: Chair, Department of Public and Nonprofit Administration, University of San Francisco, USA
Hugo Renderos: Lecturer of Criminal Justice and Public Administration, Purdue University Fort Wayne, USA
Theresa Kaimanu: Associate Professor, Portland State University, USA

Journal of Cultural Marketing Strategy, 2020, vol. 5, issue 1, 49-59

Abstract: This paper takes up the issue of tobacco marketing and explores its history via the lens of three communities of colour: Native American, Central American and African American. The paper concludes with substantive activities and policies that could lead to the elimination and/or reduction of the marketing of tobacco to communities of colour.

Keywords: tobacco; marketing; discrimination; cancer; healthcare (search for similar items in EconPapers)
JEL-codes: J7 M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jcms00:y:2020:v:5:i:1:p:49-59

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