Validation as motivation: A reference to help today’s students become tomorrow’s professionals

Brandon D. Harris
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Brandon D. Harris: Loyola Marymount University, USA

Journal of Cultural Marketing Strategy, 2023, vol. 8, issue 1, 22-31

Abstract: This paper provides an actionable framework for motivating underperforming students to become overachieving professionals. The validation-motivation model is reinforced by cases that include the existence of validation, motivation, cultural consciousness and sense of belonging. Current literature highlighting relative approaches to supporting African American and other minoritised students is utilised to strengthen the credibility of validation as motivation. The literature provides nuance to validation theory while presenting it as a practical tool used to spark motivation toward success. Implications of the material are provided, as well as recommendations for professional and educational leaders’ goals in supporting the future success of students. From theory, to practice, to outcomes, this document provides leaders with a brief yet functional outline for encouraging the student-to-professional transition.

Keywords: diversity; equity; inclusion; validation; motivation; student success; professional success (search for similar items in EconPapers)
JEL-codes: J7 M3 (search for similar items in EconPapers)
Date: 2023
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