Winning CFO backing for DAM implementation

Richard Carroll

Journal of Digital Media Management, 2012, vol. 1, issue 2, 171-175

Abstract: Digital asset management (DAM) is a multifaceted system that affects many different components of an organisation and requires initial buy-in by several key staff members. By understanding the chief financial officer’s motivation, cultivating common allies and outlining the cost savings, potential users can demonstrate how DAM improves the bottom line and get the tools they need.

Keywords: DAM; CFO; ROI; creative workflows; marketing automation (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2012
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