Bringing order to the creative department using metadata-driven workflows

Jason Dittmer

Journal of Digital Media Management, 2012, vol. 1, issue 2, 176-182

Abstract: For creative agencies, the biggest obstacles are the processes and workflows that are needed to move files from concept through layout to final produced product. Metadata-driven workflows provide a way to do this without interfering with the creative process that is essential to making a great product. Digital asset management systems are now cost-effective for agencies of all sizes and provide more than just a gallery of files. Using metadata from those files to shepherd them through the creative process can actually fix real-world problems and help save time and money.

Keywords: workflow; metadata-driven; advertising; MediaBeacon; process; standardisation (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2012
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