Moving metadata from spreadsheets to SharePoint, to an ONIX feed: Notes from a small press

Matthew Diener

Journal of Digital Media Management, 2012, vol. 1, issue 2, 195-201

Abstract: This paper describes the author’s experiences while working as manager of digital formats at Loyola Press, with the primary responsibility of converting the company’s trade books to eBooks. Bad metadata can make publishers’ books invisible, and if products cannot be seen, no one can buy them. Yet in the author’s experience, and notwithstanding its crucial importance, publishing lags behind other industries in its understanding of search engine optimisation practices, metadata standards implementation, data collection and analysis, and systems investment. This case study showing how Loyola Press moved metadata from spreadsheets to SharePoint, to an ONIX feed offers valuable lessons for any publisher working with metadata.

Keywords: Metadata; XML; eBook; SharePoint; publisher; ONIX; DAM (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2012
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