DAM initiative planning: An interview with David Diamond

David Diamond

Journal of Digital Media Management, 2012, vol. 1, issue 3, 296-300

Abstract: In this interview, digital asset management (DAM) survivor and author, David Diamond, talks to John Horodyski about the meaning of DAM, its relevance in 2012–13 and why a new book on DAM is a good thing for those working and operating in DAM. Diamond offers a wealth of insight into DAM initiative planning and a guide for those new to DAM and for all to navigate the vendor waters. Diamond’s book is real, it is honest and it is professionally relevant for all those working in the DAM profession; and so is Diamond himself.

Keywords: DAM; strategy; initiative planning (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2012
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