Rights management for a global magazine business: Strategy, standardisation and simplification

Ellen Payne

Journal of Digital Media Management, 2014, vol. 2, issue 4, 294-297

Abstract: This paper looks at how a global magazine publisher approached rights management of its content for a large-scale digital asset management system. By standardising contracts and simplifying its rights model, Hearst has built a database that automates rights clearances for much of its content.

Keywords: rights management; magazines; publishing; Hearst magazines (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2014:v:2:i:4:p:294-297

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